Top PR Agency in Canada | Strategic Objectives

We create Innovative Passionate Dynamic Fearless Engaging Targeted Influential Original Empowering Game-changing Breakthrough Exceptional Award-winning Powerful Memorable
campaigns

Strategic Objectives (SO) is Canada’s most award-winning PR agency. We tell stories with passion and heart. We grab attention, ignite influence, and drive action and engagement. We get results.

Get in touch
Play with Audio
Transcript

Video Transcript

[0:01] Strategic Objectives logo appears.
[0:07] On-screen text: “we are”.
[0:09] On-screen text: “boundary pushing”.
[0:12] On-screen text: “passionate PR specialists”.
[0:15] On-screen text: “we help brands reimagine what it means”.
[0:17] On-screen text: “to connect with consumers”.
[0:19] Reporter on screen at a rally: “We’re here with the Pringles Great DIPbate.”
[0:21] CTV reporter: “Great food, great wine, hey, I mean what more could you ask for?”
[0:24] On-screen text: “media relations”.
[0:30] On-screen text: “influencer marketing”.
[0:40] On-screen text: “special events”.
[0:44] On-screen text: “integrated marketing”.
[0:51] Your Morning guest expert: “To actually see this Cashmere bathroom tissue gown is incredible.”
[0:57] On-screen text: “social media”.
[1:06] On-screen text: “billions of positive impressions”.
[1:14] On-screen text: “we are original”.
[1:16] On-screen text: “we are trusted”.
[1:18] On-screen text: “social responsibility”.
[1:24] On-screen text: “we are fun”.
[1:30] On-screen text: “we are”.
[1:31] On-screen text: “Strategic Objectives”.
[1:34] On-screen text: “and”.
[1:35] On-screen text: “we”.
[1:37] On-screen text: “make”.
[1:38] On-screen text: “news”.
[1:41] Strategic Objectives logo appears.

Our services

How We Make News

View

Brand and Product Launches

First impressions count. Our results-driven strategies set brands up for success.

  • Competitor Landscape Analysis
  • Strategy Development
  • Brand Identity Consultation
View

Media Relations

Third-party endorsements from trusted media sources boost credibility. Our track record is unrivalled.

  • Media Relations Strategy
  • Impactful Storytelling
  • Communications Materials
  • Proprietary Media Database
  • Meaningful Coverage
  • Strong Media Relationships
  • Media Measurement and Monitoring
View

Experiential and Events

Bringing brands to life creates powerful, memorable touchpoints.

  • Event Strategy and Planning
  • Guerrilla Marketing
  • Sampling
  • Onsite Management
  • AGMs, Trade Shows and Conferences
View

Social Media and Influencer Marketing

SO creates and shares engaging digital content to target your consumers where they live, laugh, learn and play.

  • Competitor Analysis
  • Community Management and Engagement
  • Content Creation
  • Content Amplification Strategy
  • Influencer Research and Casting
View

Reputation Management

It takes years to build a brand, and only seconds to destroy it. Reputation is your most valuable asset; protecting it is our priority.

  • Crisis and Issues Management
  • Key Message and Statement Development
  • Spokesperson Media Training
  • Stakeholder Relations
  • Profile Building for Senior Executives
View

Corporate Social Responsibility

We’re experts at forging relevant relationships that help businesses do – and share – good work.

  • Power of CSR
  • Strategy Development and Planning
  • Connecting Partners

Case Studies

Our Work Speaks for Itself

View more case studies

Pringles

Maple Leaf Foods

PWHPA

Watier

Marcelle

Our reviews

We live for happy clients.
Here are just a few:

From an overall program perspective, they bring a lot of creative, bold ideas that make our company stand out. Strategic Objectives has helped us earn millions of media impressions and strengthens our outreach efforts for all initiatives. The expert team is full of exceptionally creative, insightful, and skilled people, making them a strong partner to collaborate with.
David PrimoracDirector of External Communication | Maple Leaf Foods
Strategic Objectives has provided top-level commitment on all aspects of communications, and its digital services have led to increases in brand awareness and media impressions. For more than 10 years, they've delivered expert resources and hands-on management, resulting in a pattern of excellence.
Stephen BlytheVP of Bathroom Tissue & E-Commerce | Kruger Products
Strategic Objectives impressed us with their ability to seamlessly blend strategic insight with creative execution. Their unique approach to engaging with audiences, particularly through the innovative use of contests and ambassador partnerships, was noteworthy. Their adaptability and commitment to exceeding KPIs, while fostering meaningful connections between our brand and our customers, truly set them apart.
Saverio D'AngeloDigital Marketing Manager | Cuisinart Canada
As a brand that's worked with Strategic Objectives for more than three years, they consistently add value to our programs and deliver exceptional client service. They excel at developing and executing engaging and creative programs within regulatory frameworks. They possess a keen eye for identifying influencer partners, from rising stars to the best in Canada. Working with Team SO is a pleasure, and I recommend their services to any organization seeking impactful communication strategies executed with precision and passion.
Rhéa RousseauCommercial Lead, Senokot and Betadine, ANB Canada
The team at Strategic Objectives is stacked with dynamic, out-of-the-box thinkers, creative problem solvers and dedicated PR professionals who go above and beyond for their clients. They are a true extension of our team and valued partners who strive for excellence in all they do.
Susan BernadoHead of PR | Kia Canada
Strategic Objectives has been monumental in expanding awareness of Benjamin Moore in the Canadian market, generating millions of annual impressions from coast-to-coast. In both English and French Canada, they secure meaningful stories in top publications through their strong relationships with key home and décor media and influencers.
Kelly SinatraDirector of Public Relations | Benjamin Moore
In my opinion, Strategic Objectives is one of the most proactive PR firms I have ever worked with. They take PR to a whole new level and treat it as more than press... they go right into consumer communications -- a rare quality these days. They also truly understand beverage alcohol and know how to appeal to customers, consumers and media with relevant and responsible messaging. All in all, perhaps the best PR firm that you could choose.
Brian GencherSenior Brand Manager | Diageo Canada
It is great to know that we have partnered with such a creative, innovative ‘out-of-the box’ company. Strategic Objectives truly lives up to the tier 1 reputation that you have built. Great work all the way around. It was a pleasure. Thank you all.
Marc AnthonyPresident & CEO | Marc Anthony Cosmetics Inc.
Strategic Objectives is comprised of a team of creative, passionate professionals who truly deliver remarkable results. Having worked with this exceptional PR Agency for over 15 years, Strategic Objectives amplifies our stories by incorporating corporate social responsibility, social media, activations, traditional marketing and of course stellar PR. This independent agency ensures that their senior partners have a fingerprint on everything and so execution excellence is guaranteed. It is no wonder that Strategic Objectives is Canada’s most decorated PR agency. They are an indispensable part of our Marketing mix and our business
Nancy MarcusChief Marketing Officer | Kruger Products
I've had the pleasure of working with the team from Strategic Objectives for over 5 years. From issues management to campaign deployment, Strategic Objectives is a professional and highly competent partner. Their collaborative style really suits the style of our organization and the relationship we have with Strategic Objectives is one of true partnership. Aside from high technical competency, they're also a group of terrific human beings!
Pam SetoVice-President, Marketing and Communications | MS Canada
From an overall program perspective, they bring a lot of creative, bold ideas that make our company stand out. Strategic Objectives has helped us earn millions of media impressions and strengthens our outreach efforts for all initiatives. The expert team is full of exceptionally creative, insightful, and skilled people, making them a strong partner to collaborate with.
David PrimoracDirector of External Communication | Maple Leaf Foods
Strategic Objectives has provided top-level commitment on all aspects of communications, and its digital services have led to increases in brand awareness and media impressions. For more than 10 years, they've delivered expert resources and hands-on management, resulting in a pattern of excellence.
Stephen BlytheVP of Bathroom Tissue & E-Commerce | Kruger Products
Strategic Objectives impressed us with their ability to seamlessly blend strategic insight with creative execution. Their unique approach to engaging with audiences, particularly through the innovative use of contests and ambassador partnerships, was noteworthy. Their adaptability and commitment to exceeding KPIs, while fostering meaningful connections between our brand and our customers, truly set them apart.
Saverio D'AngeloDigital Marketing Manager | Cuisinart Canada
As a brand that's worked with Strategic Objectives for more than three years, they consistently add value to our programs and deliver exceptional client service. They excel at developing and executing engaging and creative programs within regulatory frameworks. They possess a keen eye for identifying influencer partners, from rising stars to the best in Canada. Working with Team SO is a pleasure, and I recommend their services to any organization seeking impactful communication strategies executed with precision and passion.
Rhéa RousseauCommercial Lead, Senokot and Betadine, ANB Canada
The team at Strategic Objectives is stacked with dynamic, out-of-the-box thinkers, creative problem solvers and dedicated PR professionals who go above and beyond for their clients. They are a true extension of our team and valued partners who strive for excellence in all they do.
Susan BernadoHead of PR | Kia Canada
Strategic Objectives has been monumental in expanding awareness of Benjamin Moore in the Canadian market, generating millions of annual impressions from coast-to-coast. In both English and French Canada, they secure meaningful stories in top publications through their strong relationships with key home and décor media and influencers.
Kelly SinatraDirector of Public Relations | Benjamin Moore
Strategic Objectives is comprised of a team of creative, passionate professionals who truly deliver remarkable results. Having worked with this exceptional PR Agency for over 15 years, Strategic Objectives amplifies our stories by incorporating corporate social responsibility, social media, activations, traditional marketing and of course stellar PR. This independent agency ensures that their senior partners have a fingerprint on everything and so execution excellence is guaranteed. It is no wonder that Strategic Objectives is Canada’s most decorated PR agency. They are an indispensable part of our Marketing mix and our business
Nancy MarcusChief Marketing Officer | Kruger Products
Working with the team at Strategic Objectives is a real pleasure. The team’s professional, creative and strategic approach to our campaigns is always perfectly aligned with our business goals and is helping to take the Kia brand to new heights in the Canadian market.
Mark JamesCorporate Communications Manager | Kia Canada
Strategic Objectives has been monumental in expanding awareness of Benjamin Moore in the Canadian market, generating millions of annual impressions from coast-to-coast. In both English and French Canada, they secure meaningful stories in top publications through their strong relationships with key home and décor media and influencers.
Kelly SinatraDirector of Public Relations | Benjamin Moore
We knew we were working with the best! Everyone we work with at SO has always been (and still is) kind, devoted and professional! It is a well deserved honor. Cheers to you and all your team from duBreton!
Julie LamontagneCommunications Advisor | duBreton
In my opinion, Strategic Objectives is one of the most proactive PR firms I have ever worked with. They take PR to a whole new level and treat it as more than press... they go right into consumer communications -- a rare quality these days. They also truly understand beverage alcohol and know how to appeal to customers, consumers and media with relevant and responsible messaging. All in all, perhaps the best PR firm that you could choose.
Brian GencherFormer Senior Brand Manager, Dark Spirits and Beer | Diageo Canada
It is great to know that we have partnered with such a creative, innovative ‘out-of-the box’ company. Strategic Objectives truly lives up to the tier 1 reputation that you have built. Great work all the way around. It was a pleasure. Thank you all.
Marc AnthonyPresident & CEO | Marc Anthony Cosmetics Inc.
Strategic Objectives is comprised of a team of creative, passionate professionals who truly deliver remarkable results. Having worked with this exceptional PR Agency for over 15 years, Strategic Objectives amplifies our stories by incorporating corporate social responsibility, social media, activations, traditional marketing and of course stellar PR. This independent agency ensures that their senior partners have a fingerprint on everything and so execution excellence is guaranteed. It is no wonder that Strategic Objectives is Canada’s most decorated PR agency. They are an indispensable part of our Marketing mix and our business
Nancy MarcusChief Marketing Officer | Kruger Products
Working with the team at Strategic Objectives is a real pleasure. The team’s professional, creative and strategic approach to our campaigns is always perfectly aligned with our business goals and is helping to take the Kia brand to new heights in the Canadian market.
Mark JamesCorporate Communications Manager | Kia Canada

Trusted by 100s of Brands

Our experience

Join Our Social Networks

Follow us to see what we’re up to.
Twitter Instagram LinkedIn Tiktok Tiktok